Well, what do you know. Someone finally decided to buy ad space on the A train. The colors of the ad actually match the train interior. But the whole geographical relevance thing is so tired: "The good part of NY mornings" and "NYOJ". Being all "wink, wink, nod, nod" about knowing where your ad is and who you're targeting is not clever or creative or interesting. And I am really going to restrain myself here about the art direction. I spent 60 minutes mentally Photoshop-ing that ad.
(And yes, the lighting actually is that bad.)
No comments:
Post a Comment